Pear Analytics Resources
Slideshare 10th September’14
B2B Content Marketing Trends
B2B content marketing is gaining traction and are more effective than last year, the Content Marketing Institute says. 42% of B2B marketers rated content marketing as “very effective” or “effective”, compared to only 36% the prior year.
Additionally, 64% of B2B marketers are outsourcing their writing efforts, and is the #1 outsourced tactic.