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Pear Analytics Resources
Slideshare 10th September’14
Ryan Kelly
B2B Content Marketing Trends
B2B content marketing is gaining traction and are more effective than last year, the Content Marketing Institute says. 42% of B2B marketers rated content marketing as “very effective” or “effective”, compared to only 36% the prior year.
Additionally, 64% of B2B marketers are outsourcing their writing efforts, and is the #1 outsourced tactic.