Pear Analytics Resources

Marketing Study 17th April’15

Ryan Kelly

46% of B2B Website Visitors Leave Because of Lack of Message

In a new study this week published by Marketing Profs: “What B2B Buyers Value Most on Vendor Websites“, there were a number of helpful data points that should guide your next website redesign.  The data was collected between October and November 2014 based on a survey of 262 professionals who are responsible or influence B2B purchase decisions, complied by KoMarketing and Huff Industrial Marketing.

B2B website elements that annoy buyers and cause them to leave

 

Other helpful data points include content assets that are most lacking, content assets that establish credibility, and what the most predominant information people want to see on a B2B website home page.

 

content assets most lacking on B2B websites content assets that establish credibility on a B2B website information people want to see on a B2B website home page