Pear Analytics Resources

Marketing Study 3rd June’16

In this study, How Many Mobile Apps Do Consumers Use Each Month?, data was found that suggests smartphone owners use 27.1 mobile apps on average each month. The following data shows some of the different findings in the report, such as that while the average number of apps used has remained stable, the average time each user spends on these apps jumped from 23 hours to over 40 hours. The report was based on a group of over 9,000 people in the United States over the age of 18 who agreed to have tracking software installed on their devices.


Marketing Profs and Nielsen