The Most Important Mobile E-Commerce Features

In a new study published by MarketingProfs: “The Most Important Mobile E-Commerce Features”, data was presented to show the factors that are most important to consumers when shopping on their smartphones or tablets. For users on a smartphone, 62% say ability to see product pictures is the most important feature. Check out the rest of the stats below! The report was based on data from a survey of over 3,500 adults age 18 and older in the United States who used their mobile devices for  mobile shopping, paying, or banking in a 30 day period.

Nielsen and MarketingProfs