PPC management can be hard. Choose a PPC agency in San Antonio who can help guide you through the endless options in online advertising.
WATCH: A live audit of a Google Ads account
Our PPC agency philosophy: Manage your money like it was our own.
You need a PPC agency in San Antonio, TX who will manage your funds as every dollar counts. We will eliminate spend that is not working, ensure you don’t go over budget, and pause campaigns when the results are not there.
We believe that if something is not working, then we should pause it and try something else. If the incorrect keywords are triggering ads, then we can find them and add them as negatives to the campaign, or account. If tracking is broken, then we know how to fix it. Sounds pretty straightforward, but these are rare attributes you won’t find at every PPC agency.
At Pear, our dedicated to making your PPC investment worthwhile. We’ve set up solid PPC management plans and processes to ensure you get the most out of your money. We won’t try to sell you things you don’t need, and we’ll be upfront if PPC isn’t the best choice for you. We believe in honesty and making sure you get real value for your investment.
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WATCH: A live audit of a Google Ads account (8 min.)
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Looking for PPC Services in San Antonio?
Balcones Heights, TX
Boerne, TX
Converse, TX
Live Oak, TX
Olmos Park, TX
Schertz, TX
Selma, TX
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Universal City, TX
Windcrest, TX
San Antonio PPC Services for Google Ads, Facebook Ads, Amazon Ads and More!
Working with a PPC agency can sometimes lead to a situation where you find out that you do not own or control the advertising accounts. The PPC agency can claim that the account structure is “proprietary”. This is misleading. Many PPC agencies use automated software to manage your account. We find that many times your account could be on “auto-pilot.”
Pear is the PPC agency in San Antonio, TX that can help you rebuild and own your advertising accounts, and ensure you keep all of your PPC data. And for more transparency, our PPC services require that you pay the advertising platforms directly. If you aren’t paying the platforms directly, the PPC agency could be marking up your cost per click.
The Pear Difference
Why choose Pear Analytics for PPC services?
NEW! Free fraud protection included!
Introducing our new offering for 2023! Now, every account comes with free fraud protection monitoring. Why? Because 17% of internet traffic isn’t from real people – it’s from bots, competitors, or other unlawful activities. We stop them! We make sure your ads are clicked by real, interested people, not fake ones. This means your budget goes where it matters, making your ads work better on Google, Microsoft, and Facebook.
No automated bidding software
At Pear, we do things differently. While some use fancy automated tools that don’t really get your business, we believe in a more personalized touch. Our team skips the techy shortcuts and goes for a hands-on approach. They take time to understand your business, making sure we get things just right. We understand that true success in SEO requires a personalized touch that AI simply can’t grasp.
Full transparency
At Pear, we handle your PPC account and keep your data safe – simple as that. All the smart decisions we make to set up your account stay with you. You will always know what you are spending on ads compared to our fees, and we’ll calculate how well your ads are performing for you. Plus, we work out the return on ad spend for each client, so you can see the value you are getting.
Direct expert access
Talk directly to the team who came up with your plan. These are the minds behind keyword analysis, ad creation, and keeping an eye on your budget. They are the ones who make it happen, just for you!
Gorgeous, easy-to-read reports
Say goodbye to random Google Analytics screenshots. Instead, we create a clear and helpful dashboard with all the information you need. Every Monday, it lands right in your inbox, which makes it super easy for you to track what matters most for your success.
Our San Antonio PPC Clients Get Results
What clients say
We don't grow unless we can prove our results to clients
With Pear’s flat-rate pricing, you can be assured there won’t be any surprises.
Our PPC pricing is straightforward and beneficial for you. You can easily plan your budget without any unexpected charges next month. We’ve moved away from complicated percentage-based fees, so you won’t see your spending increase without a good reason. Our goal is to deliver results, not to push unnecessary spending.
PPC services San Antonio businesses can bank on.
$1,000/mo
per channel*
- No setup fees
- No campaign creation fees
- No campaign expansion fees
- No contracts
- Free ad creative
- Discounts on 3+ platforms
- 30-day launch
*up to $20K spend combined on all channels. Does not include Google Shopping which is $2,000 per month with no extra charges for feed management.
San Antonio PPC Services
Keyword Research
We use smart software to make a comprehensive list of keywords related to your business. We analyze their costs and segment them in a smart way. Then, we set up the basic structure to make your online presence stronger through carefully chosen keywords.
Competitor Analysis
We take a closer look at your main competitors, studying what keywords they use, their ads, and their website pages. This helps us figure out how to make your business stand out from the rest.
PPC Strategy
We design a comprehensive blueprint that fits your budget and goals. We look at selected channels to reach people, audiences, and geolocation targeting. This plan will be based on thorough keyword research and competitive analysis to optimize your online presence.
Account Creation & Setup
Pear can set up your PPC accounts for you, or you can grant us access to ones you already have. We’ll guide you through the process step-by-step.
Google Ads
Pear can set up a new Google Ads campaign for your business, or optimize campaigns you already have.
Facebook Ads
PPC Services San Antonio business use frequently are Facebook Ad campaigns for both direct-to-consumer ads, or retargeting previous website visitors and lookalike campaigns.
Amazon Ads
Pear is adept at setting up and managing Amazon Seller Central Ads for your business. Wether you are a distributor, or have your own products, we can help set up ASINs, create and manage listings, and help get you the buy box on your products!
LinkedIn Ads
LinkedIn ads can be a great solution for your business if you want to reach a specific audience with a job title or company. We can set up Sponsored Content or Sponsored Messages advertising, with a strategy for each.
Account Rebuilds
Many of our clients, approximately 50-60%, face the challenge of underperforming ad accounts. In such cases, we recommend hitting the pause button on their current ads and starting fresh with new campaigns and ad groups. This way, we can give them a better chance to succeed.
Account Audits
Interested in an Account Audit? Share your details, and we’ll take a close look at your account’s structure, setup, tracking, and results. Then, we’ll share our honest insights to help you make improvements and get better results.
Ad Creative
Let our designer experts boost your brand! We create eye-catching display ads in any size or format for any platform. We understand the details and design ads that perfectly match your brand style.
Tracking & Analytics
Before we launch any campaign, we prioritize detailed tracking. We set up goals, events, and call tracking to make sure we get credit for all the leads and sales we generate.
Landing Pages
Enhance your campaigns with our ability to create impactful landing pages or make your current page even better. Plus, we’ll build a special Landing Page System specifically designed for WordPress that offers functionality and increases performance.
PPC Optimization
Keeping things on track is important for a successful campaign. We put continuous effort into checking ad copy performance, the quality scores of keywords, and how the landing pages are performing to keep things moving in the right direction.
CRM Integration
Don’t lose potential customers! When you pay for website traffic, it’s important to keep track of the leads. We make sure none of your leads slip through the cracks by connecting Google leads to almost any CRM, making your investment work smarter for you!
Real-Time Reporting
Get personalized updates with our custom dashboard and reporting tools made just for you. Every Monday, we send you a weekly report, and each month, your PPC specialist will send you a detailed analysis report.
What Kind of PPC Services Does My Business Need?
Step 1 -Click on the needs that best describe you.
Not sure what you should spend? Check out our PPC budget calculator!
How The PPC Process Works
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01
Audit campaigns
We’ll look at all of your campaigns in detail and determine how well they were working to meet your goals. It’s here where we normally find 60-70% wasted spend.
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02
Determine rebuild requirement
In some cases, we can tweak what you have, but most of the time we are rebuilding campaign structure, which is the leading cause of your wasted spend.
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03
Develop Strategy
We'll put together a comprehensive strategy with channels, targeting, budget and goals to kick off your updated campaigns.
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04
Account Rebuild
Here we will overhaul your existing campaigns by completely pausing the current campaigns, and building new ones based on the strategy outlined.
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05
Fix Tracking
Before any new or revised campaign goes live, we'll make sure that Google Analytics and/or Google Tag Manager are set up correctly and tracking your results.
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06
Launch
This will mark the start of the new, revised campaigns. We'll collect new data to assess performance and determine optimization paths.
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07
Optimize & Re-assess
Optimizations to campaigns can include creating new ads, adding new keywords, adding negative keywords, changing the targeting, and a variety of other tactics. If we are not exceeding the goals, or at least approaching it, we may need to revise the strategy.
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01
Keyword research
The process starts with extensive research around the keywords, phrases and topics that we think will drive relevant traffic to your business.
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02
Competitor analysis
This is an important step to determine what your main competition is doing as far as keyword bids, ad copy, offers, promotions and landing page experiences.
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03
Develop Strategy
We'll put together a comprehensive strategy with channels, targeting, budget and goals to kick off your updated campaigns.
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04
Create campaigns
We create new campaigns from scratch using the best practices when it comes to account structure. We can design the structure around budget, location, or lines of business.
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05
Implement Tracking
Before any new or revised campaign goes live, we'll make sure that Google Analytics and/or Google Tag Manager are set up correctly and tracking your results.
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06
Launch
This will mark the start of the new campaigns. We'll collect new data to assess performance and determine optimization paths.
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07
Optimize & Re-assess
Optimizations to campaigns can include creating new ads, adding new keywords, adding negative keywords, changing the targeting, and a variety of other tactics. If we are not exceeding the goals, or at least approaching it, we may need to revise the strategy.
San Antonio PPC Services FAQs
Why use pay-per-click marketing?
There are many good reasons to use PPC. We recently provided 10 of them:
1. It’s scalable
2. It’s measurable
3. It’s flexible
4. It’s faster than SEO
5. It’s transparent
6. It’s taking over the SERPs
7. It’s engaging
8. It converts
9. It’s complementary to other marketing channels
10. Your competitors are doing it
How much does Google Ads cost?
As much as you want it to, essentially. You can set your own Google Ads budget depending on your overall marketing budget. You can spend as little as a few hundred dollars a month. When deciding on your budget, remember that your monthly budget should be paced across 30 days and clicks can cost anywhere from $0.50 to hundreds of dollars depending on your industry. Use our keyword tool to help you estimate what your costs will be.
Where should I start when creating a PPC campaign for the first time?
Every situation is different. The type of paid media you should run depends on your goals and product/service. You can use our helpful guide above to guide you in the right direction, or go ahead and give us a call so we can help you decide!
What should I measure in my PPC campaign?
The first step is to decide what is your goal of your paid media budget. Do you have different goals for each platform? Knowing this can help decide on your KPIs (key performance indicators). On top of this, using your own data from your performance to help decide your benchmarks is essential.
Most clients choose cost per acquisition/lead as one of their KPIs. We can set up goals via Google Analytics to track different actions that you deem important to your business and use this to monitor performance.
How long does it take to see results with PPC?
Paid digital marketing programs can create results immediately depending on the length of the purchase life cycle for your product or service. The longer your purchase cycle, the longer it will take to see the results from paid media, as it is bringing more people into the funnel and pushing them down the funnel.
I tried Google AdWords but it was a waste of money, could you do better?
Many times we see that clients that run their own Google Ads accounts are missing the experience and in depth knowledge that an agency has. This includes staying up to date on Google Best Practices and a deep knowledge of cause and effect in the accounts.