In such situations, you might feel like cutting down on advertisement spending, but it’s important…
Ryan KellyApril 22, 2020
PPC management services can be a great way to improve your online visibility and attract more customers. With Pear Analytics managing your PPC campaigns, you can ensure that your ads are relevant and targeted to your audience, and that your budget is being used efficiently. Our PPC management services can also help you to track your progress and measure your ROI, so that you can adjust your campaigns accordingly. Whether you’re new to pay-per-click advertising or you’re looking to improve your results, our PPC management services can provide the expertise and support you need to succeed.
WATCH: A live audit of a Google Ads account
Our PPC Management Philosophy: Manage your money like it was our own.
You need a partner who will manage your funds as every dollar counts. That means reducing wasted spending, keeping an eye on budget, and pausing when necessary.
If something is not working, then stop it. If the wrong keywords are triggering ads, then find and remove them. If tracking is broken, then fix it. Sounds pretty straightforward, but these are rare attributes you won’t find at every agency.
Pear is committed to these PPC management principles and has built operational frameworks and processes to ensure you’re getting the “bang for your buck”. We’re not going to sell you something that you don’t need, or won’t work, and we’ll tell you straight up if PPC is not right for you.
READ: Expert PPC Advice
WATCH: A live audit of a Google Ads account
Want a personalized, live audit of your account?
Your account, your data.
Far too often we find clients who have been hand-cuffed by other pay-per-click (PPC) management agencies who own and control the ad accounts. They claim that the account structure in the PPC account is “proprietary”. Not true. They just don’t want you to see how everything is automated by robots.
Pear can help you rebuild your PPC ad accounts and tracking analytics in your business name, and ensure you get to keep your historical information. And for even more transparency, you’ll pay the advertising platforms directly with your spend. It sounds nice to write one check for everything, but do you really know how much of your dollars are going to the platform?
Channels we can advertise your brand on:
The Pear Difference
Why choose Pear Analytics to manage your PPC accounts?
NEW! Free fraud protection included!
New for 2022 is our new fraud protection monitoring service included free on every account. With 17% of all internet traffic being non-human, chances are your ads are getting clicked from bots, competitors and other unwanted activity. We protect your clicks so your budget is reserved for real prospects, resulting in better performance of your ads. Google, Microsoft and Facebook ads are protected.
No automated bidding software
These are tools and sophisticated software that agencies use to automatically manage your campaigns with very little, or no human intervention. It’s the only way your account manager can handle 80+ accounts. Not here. At Pear, we believe in manual setup and management because AI doesn’t understand your business.
Full transparency
Pear is managing your PPC account, and your data. Period. All of the genius that went into setting up your account structure, you get to keep. You’ll know the ad spend vs. our fees, and we calculate return on ad spend for every client.
Direct expert access
You will be speaking with the folks who designed and executed your personal strategy. The folks who look at your keywords, who write the ads, and monitor the spend.
Gorgeous, easy-to-read reports
We won’t be sending you random screenshots out of a Google Analytics account. We’ll build you a beautiful dashboard with relevant information and have it in your inbox on Monday morning.
What clients say
We don't grow unless we can prove our results to clients
With Pear’s flat-rate pricing, you can be assured there won’t be any surprises.
This radical model of PPC management pricing gives you – the client – a clear advantage. It’s easy to budget for, and there won’t be any “gotcha” line items slipped in on the invoice next month. Gone are the percentage of spend models, and no longer are we incentivized to increase your spend without good cause.
PPC management pricing you can bank on.
$1,000/mo
per channel*
- No setup fees
- No campaign creation fees
- No campaign expansion fees
- No contracts
- Free ad creative
- Discounts on 3+ platforms
- 30-day launch
*up to $20K spend combined on all channels. Does not include Google Shopping which is $2,000 per month with no extra charges for feed management.
PPC Marketing Services
Keyword Research
Using various software tools we can compile a comprehensive list of keywords, what they cost, how we should segment them, and start to build your basic account structure.
Competitor Analysis
This is a deep dive into your top competitors and study their keywords, ad copy, landing pages, and see how we should differentiate your businesses to stand out.
PPC Strategy
We’ll create a document that outlines your budget, leads or sales goals, what channels we’ll be using, audience and geolocation targeting, and more based on keywords and competitive analysis.
Account Creation & Setup
Pear can set up your PPC accounts for you, or you can grant us access to ones you already have. We’ll guide you through the process step-by-step.
Account Rebuilds
50-60% of our clients have existing ad accounts that are performing so poorly, that the best option is to pause what they have and rebuild new campaigns and new ad groups.
Account Audits
Let us know if you would like to audit an account and we’ll give you our honest opinion on account structure, setup, tracking and results.
Ad Creative
Our design team can crank out display ads in any size, any format for any channel. We know the specs and will build based on your brand guidelines.
Tracking & Analytics
Before any campaign is launched, we ensure the highest level of tracking. We’ll set up goals, events, call tracking and more to ensure we get credit for the leads or sales we bring!
Landing Pages
We can stand up new landing pages for campaigns, or optimize existing pages on your website. We also developed a fully-featured Landing Page System for WordPress that could work.
PPC Optimization
Ongoing optimization is key to campaign success. We’re looking at and analyzing ad copy performance, keyword quality scores, and landing page metrics to drive results.
CRM Integration
There’s nothing worse than paying for traffic, and then losing track of the leads. We can integrate leads from Google into almost any CRM to make sure you never lose a lead.
Real-Time Reporting
Our Custom Dashboard and Reporting suite is hand-crafted specifically for your needs. Every ad client gets a weekly report on Monday morning, and a full monthly report and analysis from your PPC specialist.
What Kind of PPC Services Does My Business Need?
Step 1 -Click on the needs that best describe you.
Not sure what you should spend? Check out our PPC budget calculator!
The 7-Step Pear PPC Process
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01
Audit campaigns
We’ll look at all of your campaigns in detail and determine how well they were working to meet your goals. It’s here where we normally find 60-70% wasted spend.
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02
Determine rebuild requirement
In some cases, we can tweak what you have, but most of the time we are rebuilding campaign structure, which is the leading cause of your wasted spend.
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03
Develop Strategy
We'll put together a comprehensive strategy with channels, targeting, budget and goals to kick off your updated campaigns.
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04
Account Rebuild
Here we will overhaul your existing campaigns by completely pausing the current campaigns, and building new ones based on the strategy outlined.
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05
Fix Tracking
Before any new or revised campaign goes live, we'll make sure that Google Analytics and/or Google Tag Manager are set up correctly and tracking your results.
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06
Launch
This will mark the start of the new, revised campaigns. We'll collect new data to assess performance and determine optimization paths.
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07
Optimize & Re-assess
Optimizations to campaigns can include creating new ads, adding new keywords, adding negative keywords, changing the targeting, and a variety of other tactics. If we are not exceeding the goals, or at least approaching it, we may need to revise the strategy.
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01
Keyword research
The process starts with extensive research around the keywords, phrases and topics that we think will drive relevant traffic to your business.
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02
Competitor analysis
This is an important step to determine what your main competition is doing as far as keyword bids, ad copy, offers, promotions and landing page experiences.
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03
Develop Strategy
We'll put together a comprehensive strategy with channels, targeting, budget and goals to kick off your updated campaigns.
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04
Create campaigns
We create new campaigns from scratch using the best practices when it comes to account structure. We can design the structure around budget, location, or lines of business.
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05
Implement Tracking
Before any new or revised campaign goes live, we'll make sure that Google Analytics and/or Google Tag Manager are set up correctly and tracking your results.
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06
Launch
This will mark the start of the new campaigns. We'll collect new data to assess performance and determine optimization paths.
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07
Optimize & Re-assess
Optimizations to campaigns can include creating new ads, adding new keywords, adding negative keywords, changing the targeting, and a variety of other tactics. If we are not exceeding the goals, or at least approaching it, we may need to revise the strategy.
PPC Management Services FAQs
Why use pay-per-click marketing?
There are many good reasons to use PPC. We recently provided 10 of them:
1. It’s scalable
2. It’s measurable
3. It’s flexible
4. It’s faster than SEO
5. It’s transparent
6. It’s taking over the SERPs
7. It’s engaging
8. It converts
9. It’s complementary to other marketing channels
10. Your competitors are doing it
How much does Google Ads cost?
As much as you want it to, essentially. You can set your own Google Ads budget depending on your overall marketing budget. You can spend as little as a few hundred dollars a month. When deciding on your budget, remember that your monthly budget should be paced across 30 days and clicks can cost anywhere from $0.50 to hundreds of dollars depending on your industry. Use our keyword tool to help you estimate what your costs will be.
Where should I start when creating a PPC campaign for the first time?
Every situation is different. The type of paid media you should run depends on your goals and product/service. You can use our helpful guide above to guide you in the right direction, or go ahead and give us a call so we can help you decide!
What should I measure in my PPC campaign?
The first step is to decide what is your goal of your paid media budget. Do you have different goals for each platform? Knowing this can help decide on your KPIs (key performance indicators). On top of this, using your own data from your performance to help decide your benchmarks is essential.
Most clients choose cost per acquisition/lead as one of their KPIs. We can set up goals via Google Analytics to track different actions that you deem important to your business and use this to monitor performance.
How long does it take to see results with PPC?
Paid digital marketing programs can create results immediately depending on the length of the purchase life cycle for your product or service. The longer your purchase cycle, the longer it will take to see the results from paid media, as it is bringing more people into the funnel and pushing them down the funnel.
I tried Google AdWords but it was a waste of money, could you do better?
Many times we see that clients that run their own Google Ads accounts are missing the experience and in depth knowledge that an agency has. This includes staying up to date on Google Best Practices and a deep knowledge of cause and effect in the accounts.
Book Your Free PPC Consultation!
No strings attached, and we guarantee you’ll leave the meeting with something of value!
