Whether you’re a start-up, an SMB, or a multi-million dollar enterprise, the basic process of SEO is the same. The first 30-60 days are typically spent in Research and Strategy phases: learning about the company, its competitors, the industry as a whole, and identifying opportunities. The Execution phase is an ongoing monthly or quarterly cycle.
Using tools like SEMRush, ahrefs, and lots of hands-on research, we conduct a thorough examination of your top competitors to identify their current strategies and look for opportunities for you.
This includes a technical site audit, a content gap analysis, and an examination of your information architecture (IA) and user experience (UX).
Target keywords evolve from 3 areas: the Competitor Analysis, Google search data, and internal knowledge of the business or the industry (usually learned from those who sell the products or services). We cast a wide net to collect ideas before narrowing this list down to the best candidates.
After collecting a mass of keyword ideas, we weed out bad matches and whittle the list down to the ones that best match your company and goals. These target keywords will drive the optimization and content plans, and we’ll track their rankings on a monthly basis.
By matching the final keyword list with the Site Analysis, we can identify which pages should be optimized for which keyword, as well as what pages need to be created to fill content gaps.
As well as creating content for these new pages, we’ll propose topics for blog posts and other types of content that should be added to help visitors in each stage of the buying cycle.
Off-site optimization is the art of getting other websites to link to you. This can take many forms: customer reviews, social media posts, guest blogging, YouTube videos, viral content, and directories. The best way to build links naturally is to create fantastic content that people want to share and link to. Here are a couple examples: Pear Twitter Study, SeatSmart’s 10 year lyric analysis.
Onsite optimization is the science of changing a page to try to get favorable results from search engines. We’ll optimize both the front and back-ends of your pages around your target keywords, and then monitor, analyze and re-optimize until we see positive results.
We can write content on a monthly or quarterly basis for you, depending on your content schedule and how technical your company or industry is. We have a talented team of writers, but if need be, we can search out a knowledgeable writer in your field, or even direct content development using your internal team of subject matter experts (SMEs).
We can help you with keyword research, content, optimization and webmaster responsibilities in a complete turnkey solution.
The #1 reason most companies fire their SEO agencies is lack of results, which is mostly driven by setting unrealistic expectations. At Pear, we spend a lot of time discussing your needs and setting reasonable expectations from the beginning before you ever spend a dollar with us. You should expect incremental improvements at a relatively consistent pace with your SEO campaign. Here are some other things that you can expect: