Check out this latest release from Marketing Profs on the 2016 trends for B2B content marketing. Some interesting things to note throughout the presentation include:

1) LinkedIn is a top source for sharing content socially, and is the most effective;
2) In-person events are far and away the most effective B2B tactic;
3) 66% of B2B companies use SEM (search engine marketing) to promote and distribute content.