Pear Analytics Resources
Slideshare 29th January’16
2016 B2B Content Marketing Trends
Check out this latest release from Marketing Profs on the 2016 trends for B2B content marketing. Some interesting things to note throughout the presentation include:
1) LinkedIn is a top source for sharing content socially, and is the most effective;
2) In-person events are far and away the most effective B2B tactic;
3) 66% of B2B companies use SEM (search engine marketing) to promote and distribute content.