Pear Analytics Resources

Marketing Study 5th September’14

Organic Search is Primary Driver of Website Traffic

San Mateo-based BrightEdge, who builds an enterprise SEO platform, recently conducted a study in which “billions” of pieces of content were analyzed to determine the traffic source.  The study finds that 51% of all visitors come from organic search, dwarfing traffic from other channels including paid search (10%) and social media (5%).

brightedge traffic study


They also broke down the data by industry, where B2B sites selling business services saw the biggest lift from organic search traffic at a whopping 73%.

brightedge traffic study by industry


You can download the full report here.  Graphics for this post was sourced by