Pear Analytics Resources
Marketing Study 18th March’16
Content and Social Tactics That Generate Leads for B2B Marketers
In a new study published by MarketingProfs: “Content and Social Tactics That Generate Leads for B2B Marketers”, data was presented about what digital content and social media tactics are most effective for generating leads. In the study, “Some 61% of respondents say white papers drive leads for their business, the most of any content type.” The report data came from a survey conducted in November 2015 of almost 300 B2B marketers in the United States.