Pear Analytics Resources

Marketing Study 4th November’21

New Study: Consumers Spending on Mobile Apps in 2020

A recent study conducted by Senser Tower concluded that consumers spent more than $100 billion on mobile apps in 2020 that boosted the ranking of numerous blockbuster apps.


Alone on Christmas last year (2020), consumers all across the world spent an estimated $407.6 million on apps both on App Store and Google Play. The global spent is expected to rise further this year.


Here are some stats from the US market:

us consumer spending in apps in 2020