Marketing Study: 2016 Search Marketing Results

Clutch and R2i recently published a study on the role search marketing plays in large businesses’ advertising efforts. The study, which included responses from 500 marketing professionals as well as search industry leaders, found that less than 50% of enterprise-level businesses are utilizing SEO and PPC in their marketing strategy. It also touches on the reasons why so few organizations use search marketing, and what other avenues are currently taking priority.