Pear Analytics Resources
Marketing Study 13th May’16
How B2B Marketers Are Using Digital Video
In this study, How B2B Marketers Are Using Digital Video, 96% of B2B organizations admit to participating in video content marketing. The following data shows some of the different findings in the report, such as 80% of those surveyed said they use video in online marketing programs to increase brand awareness and engagement. The report was based on a survey of 350 B2B marketing and business professionals.