Many companies use free, basic analytics programs to manage their marketing. Our Advanced Analytics service is designed to go far beyond what these basic tools tell us.
All of these questions and many more can be answered by using a combination of tools to get the information we need to drive marketing decisions.
Advanced Analytics works by installing tools and other third party software on the website in order to collect a significant amount of both quantitative and qualitative data. We analyze the data and give you recommendations for improvement. The cycle repeats itself until your site’s maximum potential is reached.
Here are some of the analytics tools we have worked with:
Advanced Analytics is a continual improvement process. We are constantly testing new theories and hypotheses to understand user behavior. Once we understand the points of failure (for instance, on a signup process), we can begin to make improvements to achieve your ultimate goal-more sign ups. Here are the steps we take:
We like to start by having a conversation together, perhaps over coffee?