Tired of guessing what kind of online marketing channels you’re going to pursue this year?  Use this free online marketing budget planner guide to get you on the right track!  This Excel-based workbook automatically calculates all of your numbers and walks you through these 5 areas:

– How to determine marketing goals and what makes an ideal customer
– How to calculate your customer lifetime value
– Understanding and determining your conversion rates
– Understanding Cost Per Acquisition (CPA) and Cost Per Lead (CPL)
– How to plan your budget for effective lead generation


This free workbook will enable you to make better decisions about your marketing and what channels you should pursue further, or stop pursuing completely.  You can also see the effect of expanding search campaigns by monitoring cost per lead (CPL) and cost per acquisition (CPA).  Still need more help?  Please call us or email support@pearanalytics.com to get the answers you need today!