Search Engine Optimization

Why Page Analysis?

By July 12, 2010 December 3rd, 2012 4 Comments

You can find SEO tools that show you keyword rankings. Others dial in on social media conversations. Some of them give you more bells and whistles than you know what to do with.

But what you need when your first starting out with your SEO efforts is page analysis. Are your pages technically sound? What keywords do they target? Are you targeting them properly? Does the page load fast, or slow? All of these questions will and can affect your SEO performance. So why not start with a simple page analysis?

By going through each page of your website, you can ensure that each page is properly set up and driving incremental traffic to your site.

What’s incremental traffic?

Incremental traffic refers to the small amounts of traffic a page can generate by targeting long-tail keywords. Every blog post can drive incremental traffic to your site every day. The point is that while it may only attract a handful of visitors each month, multiply that by hundreds, or even thousands of pages. You can see how putting a focus on an individual page matters.

Our blog now has 100 posts and drives over 60% of our 7,000 visitors each month. That means each blog post is generating about 42 visits per month. If we jump up to 250 posts, we would add 6,300 extra visits per month. If we jump up to 1,000 posts (or content pages), we would be potentially adding 37,800 more visitors each month.

Still not sold on page analysis?

If you’re going to put forth the effort in a website, you’re probably interested in conversions too, right? Could be a purchase, an email collected, a form completed – whatever kind of task completion you can think of. If your website is like most, than you’re probably experiencing a conversion rate between 2 and 10 percent. So even if you did nothing to improve your conversion rate, putting more people into the front of the funnel will result in a higher volume of conversions.

Therefore, a website pulling 500 visits per month and a 2% conversion rate will yield 10 leads, or sales per month. Grow your traffic to 5,000 per month, and get 100 leads or sales.

Page analysis is where it starts. After all, SEO is not that hard, and you can do a lot of it yourself!

Ryan Kelly

Ryan Kelly

Ryan is the founder and CEO of Pear Analytics and has helped hundreds of customers with their Internet marketing since 2003. He has spoken on various topics of SEO, Analytics and other marketing at conferences in New York, Chicago and Vancouver. Clients he has consulted include Sears, KMart, CareerBuilder and PEER 1 Hosting. Ryan currently teaches two Internet marketing classes at Trinity University in San Antonio.

4 Comments

  • Todayscyrano says:

    Wow! Great post explaining a terrific service. I’ve read the analysis of my site and your report was dead-on! It explained what areas of my site fail to maximize my SEO results and why. I’ve read about techniques to maximize my SEO results, but I had a hard time applying everything correctly. With the steps listed in my report, it takes away the mystery of what to do next. Now, when I have time to invest in my site, I know what I should be doing. Thanks!

  • adriansabah says:

    1) The report came back and said it could find the sitemap. I can see the sitemap, so I’m not sure what this is about.

    2) CSS not valid – Not much I can do about that, and this is from a premuim theme.

    3) Telling me my pagerank isn’t high enough is not helping!

    All in all, this is a useful service. Thanks.

  • Parbada says:

    what can i do to my site?
    because my site it’s no good.
    help me please…..

    site : http://help-tax.blogspot.com/
    mail : ombar@live.com

  • The article is great, I got the idea!

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