Quick SEO TipsSearch Engine Optimization

4 Types of Inbound Links And Which Are The Best Ones To Get

By July 6, 2010 December 3rd, 2012 10 Comments

There are several types of inbound links a website can get, each with a different value associated with them.  Here we will explore a few of them:

 

Contextual

A contextual inbound link is usually a one-way link that appears to be the most natural, and therefore has the most value.  This is a link pointing to you within the body text of another website, and links to you with descriptive text.  This could be a blog post, news article or other.

Sidebar

A sidebar link is one that appears in the sidebar of a page, and is usually replicated through many or every page of the site.  Every modern blog has a sidebar, and is usually filled with links and resources to other sites.  Some of these can provide value such as a descriptive text link, versus an image.

Footer

A footer link is one that appears in every page way down at the bottom of the page.  It usually contains credits to the companies that design, build and host a website.  These are considered to be lower in value than a contextual or sidebar link.

Reciprocal

Reciprocal links are websites that exchange links with each other, usually on a “Links” page or similar.  These have been heavily devalued over the years, as search engines started to see a trend of massive link building with sites that were not at all related.  Some reciprocal links are good if they come from authoritative sources, the content is related, and are not the majority type of links pointing to the site.

Ryan Kelly

Ryan Kelly

Ryan is the founder and CEO of Pear Analytics and has helped hundreds of customers with their Internet marketing since 2003. He has spoken on various topics of SEO, Analytics and other marketing at conferences in New York, Chicago and Vancouver. Clients he has consulted include Sears, KMart, CareerBuilder and PEER 1 Hosting. Ryan currently teaches two Internet marketing classes at Trinity University in San Antonio.

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