Guest blog: Twitter Blows Out Direct Mail

The following is a blog post by Nan Palmero, Chief Inspriation Officer at Sales By 5, a San Antonio firm that helps companies achieve dramatic increases in sales.

Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers.

Are you using social media to get your story out there? You don’t have to pay for attention anymore.

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