04 Feb

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Marketing in a Down Economy

Amidst the worst financial crisis since the Great Depression, companies are slashing jobs, slowing growth and cutting costs. One of the first costs to get cut are usually in marketing and advertising. Marketing in a down economy requires you to measure the performance of each campaign. The problem is the direct correlation between marketing and […]

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31 Jan

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The Importance of Lifetime Value in Marketing

Many marketers are quick to prescribe to their clients a laundry list of tactics that may or may not be based on some sort of overall strategy.  The client usually comes back with “how much”, and the marketer usually responds with a la carte pricing as if you were buying a car.  Then the client […]

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