06 Feb

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Adaptive Multivariate Testing – Does It Work?

If you like tinkering with your website, then you have probably heard of A/B or multivariate testing. This is where you can quickly test new things on your website, such as copy, images, call-to-action buttons, placement, etc., and see which combination effectively leads to more conversions. A/B testing is essentially testing two versions against each […]

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10 Dec

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Conversion Value – You Need to Know This

So often we are concerned with the “big conversion” on the website, like purchasing something, for example.  We call this a macro conversion – it’s your ultimate goal.  But what about other activities, maybe not as valuable, but still worth something. We forget that marketing is basically broken down into these 3 pieces: Awareness, Consideration […]

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