07 Aug

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SEO Analysis: Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”. Simply put, a regression analysis can tell you how one variable affects another variable. In this analysis the first variable is called an “independent variable” and the second is aptly named the “dependent variable”. In multiple regression you can add […]

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18 Aug

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Startups: Get All The Analytics You Can

You’re a startup and it’s you (the CEO), your CTO and your marketing guy in the monthly board meeting, and your investors ask “so what did you learn from the marketing activities last month?”  Don’t say something like “we’re not real sure”, or “traffic went up, but we don’t know from where” – or anything […]

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