03 Feb

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Sponsored Posts on LinkedIn vs. Facebook – What $200 Buys

Last week we did a test to see the performance of a sponsored post on LinkedIn vs. Facebook and were interested to see which one would lead to more downloads of our free workbook, the Online Marketing Budget Planner.  Both were set up on the same day and ran until a $200 budget on each […]

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14 Jan

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Social Media: What Works, and What Doesn’t

Thanks to my friend Steve Patti (@polarityinc) who sent this excellent whitepaper from Marketing Profs this morning entitled “The Naked Truth: Insights from the State of Social Media Marketing” dated January 14, 2010, which you can download at the bottom of this post.  This is a really interesting read if you are wondering what works […]

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