19 Nov

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Should I Buy a New Industry Domain, Like .law, .dentist, or .enterprise?

“I’m getting bombarded with emails urging me to reserve my [.law, .attorney, .dentist, .business] domain now, but I’m not sure if I should pay $200+ for that. Is it worth it?” We’ve been hearing that question more and more from our clients. Have you been debating the same thing? Our advice is that, in most […]

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18 Aug

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How To Write a Header Tag (h1) for SEO

Updated August 18, 2014 with additional information on multiple H1’s and a video from Matt Cutts. The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page.  It will usually be the largest text that stands out.  There are other header tags […]

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07 Aug

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SEO Analysis: Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”. Simply put, a regression analysis can tell you how one variable affects another variable. In this analysis the first variable is called an “independent variable” and the second is aptly named the “dependent variable”. In multiple regression you can add […]

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30 Sep

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Google Hummingbird Update & Secure Searches

It’s been a big month for Google with two big changes happening.  The first was the announcement of the Google Hummingbird update, or a big change to their search algorithm.  The second involves secure search: Google is now hiding ALL search query data in Google Analytics by forcing a secure search, whether you are logged […]

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31 May

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Internet Marketing Prediction Modeling

Over the past couple of years we’ve been working with lots of customers in various industries from all over the world.  We eventually gathered enough data to be able to reasonably predict your success based on the products you purchase from us.  In short, businesses want to know how their Internet marketing spend is going […]

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24 Apr

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Leaving FindLaw: 10 Steps to Convert a FindLaw Website into WordPress

You’ve decided you are not going to renew your FindLaw contract, and you want to work with another Internet marketing provider.  The problem is that what comes next is the dizzying array of steps and costs that your law firm could incur by making this switch.  FindLaw uses a proprietary content management system – or […]

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29 Jan

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Franchise SEO: What’s The Best Strategy For Optimizing a Franchise Website

Over the past few months, we’ve had an opportunity to look at three different franchises that came to us for help and dig into the various strategies that deal with franchise SEO.  First, let’s define what a “franchise” is.  A franchise is the right or license granted by a company (the “franchisor”) to an individual […]

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22 Jul

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Google’s War on Free Clicks

Over the past couple of years–or more specifically, in the last 12 months–it seems as though the organic search results have gotten worse. Google, the leader in search with about 65% of the market share, is constantly changing things. It used to be that if you were in the top results (assuming you weren’t doing […]

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25 Jun

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Can My Webpage Have More Than One H1 Tag?

We get this question asked quite often, and we also see it often when we’re working on websites. The question was asked “can I have more than one h1 tag on a webpage?” You might be thinking that since an H1 tag is weighed more heavily for SEO than some of the other elements on […]

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23 Jan

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Is It Fair For SEO To Be Tied Directly to Website Sales?

Every now and then we have customers who want to cancel their service because the SEO effort has not generated an ROI in terms of sales through the website.  While this is certainly reasonable to assume, it’s almost an unfair proposition given the amount of external factors unrelated to SEO that can drive a “sale” […]

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14 Dec

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Why You Should Avoid Local.com’s SEO Services

Many of the local directory websites are now selling “SEO” services to their customers, but they employ questionable tactics. After submitting a free local listing to Local.com to help bolster our customer’s local search results by adding more citations for his website, their sales staff bombarded our customer (David Magill of Ultimate Construction who does […]

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30 Oct

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Google Violates Its Own Policy (Again)

A while back, we wrote a post suggesting that Google serves up its own products over other brands in organic search.  It’s pretty obvious – just type in words like “voice”, “images”, “maps”  or even “plus” and Google assumes you’re looking for their products.  How convenient. Well, they’re at it again. A story reported by […]

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12 Oct

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Data Visualization: How Do I Make an Infographic?

The adage “Content is King” is repeated over and over again in the SEO community, as well as among advertising agencies and web developers. Google wants to see that your site has great content too; convincing search engine crawlers that you have something worth reading or seeing is really the whole purpose of an SEO […]

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12 Sep

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SEO: Long-Term Lead Generation

If you’re serious about online marketing, SEO is one of the main areas you are budgeting.  You also have other forms of paid marketing that you’re using to drive immediate leads.  I call this “short-term lead generation”.  The reason for the name is because you can literally generate leads within hours of getting your ads […]

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26 Jul

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How to Add an XML Sitemap

Adding an XML sitemap to your site is not only a good way to ensure all of your pages are properly indexed, but it’s also the way Google would like you to tell them where your content is.  That’s right folks, Google is getting you to do their work for them.  So why do you […]

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26 Jul

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How Accurate are Google AdWords Search Volumes?

In one of our recent blog posts, we posted an ROI calculator that helps you figure out whether you’re getting enough value from what you spend on SEO by targeting the right keywords. The results were based on an extremely conservative “fudge factor,” or an estimated margin of error, of about 90%, meaning that we […]

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23 Jun

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Black Hat SEO – Dilbert Style

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29 Apr

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ROI Calculator for Search Engine Optimization

One of the most challenging aspects of promoting SEO services to new businesses and contacts is getting in the door.  We are fortunate to have built some name recognition, and to rank well for a wide variety of search-related keywords.  But even with strong inbound traffic getting in front of and helping people realize the […]

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27 Feb

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SEO for WordPress: All in One SEO Pack, or Platinum SEO Pack?

When you’re setting up your WordPress site for SEO, or search engine optimization, there are a few plugins you will want to install.  One of them is going to be either the All in One SEO Pack, or the Platinum SEO Pack.  For quite some time, we were installing the All in One SEO Pack, […]

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20 Jan

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Can’t Find Your Website When You Search For Your Own Company Name?

We’ve been helping out our customer Zahn Development with their WordPress site recently.  They came to us with an unusual problem – their website does not show up in Google when they search “zahn development.”  (By the way, these guys build some of the most beautiful, contemporary eco-friendly homes in South Florida….I want them to […]

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