07 Aug

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SEO Analysis: Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”. Simply put, a regression analysis can tell you how one variable affects another variable. In this analysis the first variable is called an “independent variable” and the second is aptly named the “dependent variable”. In multiple regression you can add […]

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03 Jan

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Sample Marketing Plan With Paid, Owned, Earned and Shared Media

For the first post of 2014, we’re going to ring in the New Year with a fresher way to think about your online marketing efforts.  Prior to now, we focused heavily on the traditional 3-phased approach: Awareness (SEO, PPC), Consideration (Social Media, Email Newsletters/Drips, Downloadables), and Purchase (Retargeting), and for some of you, we added […]

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