27 Jan

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Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about our marketing in terms of 4 buckets:  Paid, Owned, Earned and Shared media.  Now, we want to bring you a useful tool that will help you get your Internet marketing on track this year.  Instead of guessing, we’re going to […]

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06 Aug

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Pros & Cons of PPC Marketing

Although there are other lower tier pay-per-click platforms, the phrase “PPC marketing” is usually used interchangeably with “Google AdWords marketing.” Google is the overwhelming leader because it has the largest audience of highly targeted visitors and has stood the test of time with the reliable AdWords platform.   While AdWords can be a very powerful […]

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