24 Nov

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Planning Video Production Workflow: Working with a Remote Video Team

Figuring out the video production workflow can be tricky when you work with a remote team. Recently, I led the production of three videos for a client. These videos were going to be animated and would require me to work with an animation video team. I normally work on live action shoots, but since this […]

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04 Nov

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We’re Hiring: Digital Marketing Manager

Our cup runneth over with exciting new internet marketing campaigns and we are expanding! We are looking for an experienced marketing professional to join the Pear Analytics team as a digital marketing manager. If you know someone who may be interested, please share this post! If you are interested, please use the form below to […]

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31 Oct

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Pear Analytics Team Brings Fun to Children’s Shelter

Last week, the Pear Analytics team visited The Children’s Shelter, a non-profit refuge for abandoned, abused and neglected children in the San Antonio area. Armed with a rainbow assortment of paints, brushes, rocks, and googly eyes (and of course, some delicious cookies), we helped the kids create their very own “pebble monsters,” using their imaginations. […]

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05 May

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San Antonio Copyediting Internship

Pear Analytics seeks a San Antonio Copyediting Intern. Gain hands-on experience with client internet marketing campaigns, learn real world marketing skills and prepare yourself for a competitive job market. Under the direction and supervision of the Pear Analytics team, the student will: Be involved in developing internet content marketing strategies for companies in a wide […]

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24 Mar

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San Antonio Marketing Internship

Pear Analytics seeks a San Antonio marketing intern for Summer 2014. Gain hands-on experience with client internet marketing campaigns, learn real world marketing skills and prepare yourself for a competitive job market. Under the direction and supervision of the Pear Analytics team, the student will: Be involved in developing internet marketing campaign strategies for companies […]

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18 Feb

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The UTSA CITE Boot Camp: Engineering Meets Marketing

This past weekend I had an opportunity to speak to about 200 engineering and marketing students from the UTSA CITE Boot Camp Program (Center for Innovation and Technology Entrepreneurship) which is a day-long seminar for students to soak up as much information as possible to help them with their competition.  Essentially, the engineering students are tasked […]

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04 Jan

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2011 Wrapup: A Year in Numbers

Wow, 2011 flew by, right?  We put together this quick chart to summarize how the year ended, and the hard work everyone’s been doing to help increase search engine visibility for our customers.

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18 Nov

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The $10,000 Giveaway for a Rockstar Salesperson

In the past 6 months, Pear has nearly tripled revenue without any formal sales or marketing. We made buying Internet marketing services easy and affordable by bundling them together – much like how your cable company will bundle cable, phone and Internet. Nice, right? So we found marketers don’t really want to buy organic search, […]

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20 Jul

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Chargify Tips & Tricks

After using Chargify, the best recurring billing system on the market, for the last year, we’ve figured out a few Chargify tips to help you use the product even more. Have one customer with multiple subscriptions? We do, and the biggest complaint from the customer was that they couldn’t tell which statement referred to which […]

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18 May

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Marketers Shifting Budgets to Inbound Marketing

A new e-book full of fact published by Hubspot this morning shows the growing trend of B2B marketers who are shifting their marketing budgets to inbound, lead generation activities.  One of the growing activities is search engine optimization (SEO), as well as social media and virtual events/webinars. Companies are realizing now that not only do […]

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09 Feb

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Olark Significantly Increases Leads Through Chat

For a long time, we used WebsiteAlive, a chat client we chose about 18 months ago over LivePerson.  They were a startup, and so we thought we would support them and use the product.  I think we were paying around $40 or $50 a month for up to 3 operators, and they also had an […]

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02 Nov

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KISS Insights Hack: How to Run Multiple Surveys on the Same Page

The following post outlines a very useful hack for KISS Insights that allows you to run a “multi-variate survey mode” where you can evenly rotate surveys, which is not currently available in their software.  With Pear being a “power user” of KISS Insights, they graciously helped us build this, and so we figured we would […]

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21 Sep

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How I Set Up and Sold a Product Using Unbounce, Wufoo and Chargify

I’m going to show you how I concepted and built not one, but two recurring revenue products in one evening using Unbounce, Wufoo and Chargify – and I never wrote a single line of code.  And the results were unreal. I am not a programmer.  I wish I was, but I took a different path […]

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23 May

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What Do Steve Blank, 37 Signals and Mark Cuban Have in Common?

You might not expect it, but these entrepreneurs each have something to say about customers – the critical component to any startup. Steve Blank is a retired serial entrepreneur who teaches entrepreneurship at UC Berkley and Stanford University, and the concept of Customer Development which is outlined in his book, 4 Steps to the Epiphany. […]

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24 Apr

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A Tour of Google

Last week while I attended AdTech in San Francisco, I had a few hours to zip down to Mountain View and get a tour of the main Google campus.  We met up with Eric Higgins, who is a longtime friend of Pear’s CTO, Vid Luther.  He and Eric worked together back in the early days […]

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24 Jan

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Princeton University Grad Writes Thesis About Pear Analytics

The following editorial is actually a thesis written by Josh Lavine, a student at Princeton University whose task was to interview a start-up company, preferably in the hi-tech area for an Entrepreneurship class.  It is quite long, but describes how Pear Analytics was started and where we are going, the challenges we face, and more.  […]

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25 Nov

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Why Apple Doesn’t Do Discounts

Despite a tanking economy, Apple has record sales and profits and doesn’t need a fire sale to compete this holiday season.  Find out four things they have mastered which make this possible. Apple is coming off the best performing fiscal year ever according to cNet, with $1.67 billion in profit – which is a whopping […]

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04 Nov

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How I Use Keynote for Web Interface Design

You heard it right…I use Keynote to develop iterations on user interface design for our products and front end retail site.  This method saves us a ton of time and cost in design and development.  I used to use PowerPoint, but then converted to a MacBook Pro a few months ago, and now I’m hooked […]

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27 Oct

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Rackspace CEO Lanham Napier Gives Tips for Entrepreneurs

This morning I attended the SATAI (San Antonio Technology Accelerator Initiative) STARs 2009 Technology Innovation Conference and listened to Rackspace CEO Lanham Napier and Founder Pat Condon talk about some of the interesting things about the growth of Rackspace, how they dealt with venture capital, and more importantly, how culture played a huge role in […]

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