31 Oct

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Pear Analytics Team Brings Fun to Children’s Shelter

Last week, the Pear Analytics team visited The Children’s Shelter, a non-profit refuge for abandoned, abused and neglected children in the San Antonio area. Armed with a rainbow assortment of paints, brushes, rocks, and googly eyes (and of course, some delicious cookies), we helped the kids create their very own “pebble monsters,” using their imaginations. […]

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18 Aug

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How To Write a Header Tag (h1) for SEO

Updated August 18, 2014 with additional information on multiple H1’s and a video from Matt Cutts. The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page.  It will usually be the largest text that stands out.  There are other header tags […]

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18 Feb

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The UTSA CITE Boot Camp: Engineering Meets Marketing

This past weekend I had an opportunity to speak to about 200 engineering and marketing students from the UTSA CITE Boot Camp Program (Center for Innovation and Technology Entrepreneurship) which is a day-long seminar for students to soak up as much information as possible to help them with their competition.  Essentially, the engineering students are tasked […]

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03 Feb

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Sponsored Posts on LinkedIn vs. Facebook – What $200 Buys

Last week we did a test to see the performance of a sponsored post on LinkedIn vs. Facebook and were interested to see which one would lead to more downloads of our free workbook, the Online Marketing Budget Planner.  Both were set up on the same day and ran until a $200 budget on each […]

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27 Jan

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Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about our marketing in terms of 4 buckets:  Paid, Owned, Earned and Shared media.  Now, we want to bring you a useful tool that will help you get your Internet marketing on track this year.  Instead of guessing, we’re going to […]

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03 Jan

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Sample Marketing Plan With Paid, Owned, Earned and Shared Media

For the first post of 2014, we’re going to ring in the New Year with a fresher way to think about your online marketing efforts.  Prior to now, we focused heavily on the traditional 3-phased approach: Awareness (SEO, PPC), Consideration (Social Media, Email Newsletters/Drips, Downloadables), and Purchase (Retargeting), and for some of you, we added […]

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30 Sep

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Google Hummingbird Update & Secure Searches

It’s been a big month for Google with two big changes happening.  The first was the announcement of the Google Hummingbird update, or a big change to their search algorithm.  The second involves secure search: Google is now hiding ALL search query data in Google Analytics by forcing a secure search, whether you are logged […]

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31 May

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Internet Marketing Prediction Modeling

Over the past couple of years we’ve been working with lots of customers in various industries from all over the world.  We eventually gathered enough data to be able to reasonably predict your success based on the products you purchase from us.  In short, businesses want to know how their Internet marketing spend is going […]

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24 Apr

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Leaving FindLaw: 10 Steps to Convert a FindLaw Website into WordPress

You’ve decided you are not going to renew your FindLaw contract, and you want to work with another Internet marketing provider.  The problem is that what comes next is the dizzying array of steps and costs that your law firm could incur by making this switch.  FindLaw uses a proprietary content management system – or […]

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29 Jan

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Franchise SEO: What’s The Best Strategy For Optimizing a Franchise Website

Over the past few months, we’ve had an opportunity to look at three different franchises that came to us for help and dig into the various strategies that deal with franchise SEO.  First, let’s define what a “franchise” is.  A franchise is the right or license granted by a company (the “franchisor”) to an individual […]

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29 Dec

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3 Things That Affect your Google Adwords ROI You Weren’t Thinking About

Today I needed a tailor to fix a seam in one of my suits for a wedding we need to attend to tomorrow.  Naturally, I turned to Google to see what I can find.  I normally don’t click on the first paid ad, or even map listing for that matter.  I also tend to steer […]

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13 Dec

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Perfect Audience Outperforms AdRoll in Ad Retargeting Test

For the past several months, we’ve been running 2 separate ad retargeting campaigns: one of them on AdRoll, and another on newcomer Perfect Audience.  We’ve also used San Francisco-based Retargeter in the past, but we’ve started to lean toward a pay-as-you-go model versus a higher, fixed flat-fee model.  All of these platforms are very good, […]

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28 Oct

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How Google Fights Bad Advertisers

Google recently produced this infographic explaining the process of how they vet the millions of ads, and find bad advertisers in response this month’s Cybersecurity Awareness Month.

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26 Oct

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The New and Improved Pear Analytics!

For the longest time, our home page was simply a website entry field, where you could run your website for a free site analysis in about 30 seconds.  This was highly effective in terms of driving traffic, and generating over 1,500 free reports per day.   The idea was that a free report would show […]

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22 Jul

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Google’s War on Free Clicks

Over the past couple of years–or more specifically, in the last 12 months–it seems as though the organic search results have gotten worse. Google, the leader in search with about 65% of the market share, is constantly changing things. It used to be that if you were in the top results (assuming you weren’t doing […]

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25 Jun

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Can My Webpage Have More Than One H1 Tag?

We get this question asked quite often, and we also see it often when we’re working on websites. The question was asked “can I have more than one h1 tag on a webpage?” You might be thinking that since an H1 tag is weighed more heavily for SEO than some of the other elements on […]

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23 Apr

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Should Google Use Broadcast Measurement Metrics for AdWords?

Sorry for the hiatus in blog posts, but we’ve got a couple of good ones in the hopper for this month! Last week, a post on the DoubleClick Advertisers blog revealed that Google is working to create new measurement metrics for AdWords beyond simple impressions and click-throughs.  The idea is formulated around brands who want […]

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23 Jan

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Is It Fair For SEO To Be Tied Directly to Website Sales?

Every now and then we have customers who want to cancel their service because the SEO effort has not generated an ROI in terms of sales through the website.  While this is certainly reasonable to assume, it’s almost an unfair proposition given the amount of external factors unrelated to SEO that can drive a “sale” […]

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18 Jan

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A Message from Pear about SOPA and PIPA

What are SOPA and PIPA? If you’re online today, you’ve heard about SOPA and PIPA. Today there is no Wikipedia, Fark, or Reddit, as these sites work to raise awareness of these two terribly written pieces of legislation. We are not going to delve into the technicalities, since that has been done quite effectively elsewhere (like […]

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04 Jan

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2011 Wrapup: A Year in Numbers

Wow, 2011 flew by, right?  We put together this quick chart to summarize how the year ended, and the hard work everyone’s been doing to help increase search engine visibility for our customers.

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